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Hyundai Motor Group has rolled out a vibrant caravan of 10 art cars in the heart of Paris, and it’s not just for a stylish city tour. These art cars are on a mission to bolster Busan’s bid to host the 2030 World Expo. Leading Korean graffiti artist Jay Flow took the wheels to turn these vehicles into mobile canvases, painting iconic imagery from Busan on them. Think ocean waves, the majestic Gwangan Bridge, and graceful seagulls.

Paris, the city of love and art, is the perfect stage for this show. These colorful cars are popping up at Parisian landmarks like the Eiffel Tower and the Louvre Museum. If that doesn’t turn heads, I don’t know what will. They’re not just here to look pretty; they’re promoting the Busan Expo Symposium and a K-Pop concert in the city of love and croissants.

But why is Hyundai getting artsy and hitting the road in the name of Busan? Well, it’s not just about admiring beautiful street art. The auto giant is standing firm in its support for Busan’s dream. Hyundai calls Busan home; it’s where the company’s headquarters are, and they’ve got factories in the city. So, yeah, they’ve got some skin in the game.

So, what’s the deal with the 2030 World Expo? It’s a grand global showcase that struts its stuff every five years, flexing its innovation and tech muscles. Think of it as the Olympics of innovation. Busan has its sights set on hosting this extravaganza, aiming to put itself on the world map as a business and tourism hub.