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Maruti Suzuki Subscribe has reached 10,000 new car subscription sales since its launch in July 2020. This service offers customers the convenience of driving a new Maruti Suzuki car without the ownership, insurance, maintenance, and other associated costs.

Notably, over fifty per cent of total customers who were acquired in the year 2024 opted for models such as the Brezza, Baleno, Grand Vitara, and Ertiga predominantly for the three to four-year period.

Commenting on the milestone, Shashank Srivastava, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India Limited, noted the program’s growing acceptance among Indian buyers seeking flexible purchasing and ownership experiences. He highlighted that the vehicle subscription model is gaining traction nationwide, with a substantial customer base located in Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore.

The service is presently available through five partners, having welcomed over five thousand new customers in the current financial year of 2024, a forty-four per cent increase from last year.