With the arrival of Jeep, Fiat Chrysler Automobiles started working on expanding its sales and service network. The company currently has 68 sales and service outlets in India, and is looking at adding a few more this year. With the launch of Jeep Connect, the company will be able to further cater to its customers’ needs. The Jeep Connect outlets will make the brand’s sales and service facilities available to smaller cities and towns.
To be set up initially in seven locations this year, the Jeep Connect outlets will be based slightly away from the big city hubs. The first one has been opened in Pune. Located in the Wakad area, the outlet is called Sky Moto Automobiles. Other outlets expected by the end of this year will be Ahmedabad, Bilaspur, Muvthpuzha, Panipat,, Rohtak, and Warangal.
The Jeep Connect setup will have a two-car display, and a premium feel of the existing, larger Jeep/Fiat dealerships. The press announcement also mentions that while the Mopar workshop will be present for periodic maintenance, accidental repairs will still need to be carried out at the larger service centres.
FCA India’s President and MD, Kevin Flynn said, “We wanted to take Jeep and Mopar brands to our customers living farther away from metros, and now we can achieve this and with Jeep Connect, which is a compact concept that will offer the same premium experience that customers get in our outlets in city centres. Jeep Connect underscores our commitment towards providing customers a premium Jeep retail experience and sound customer care under Mopar.’
He continued, “We would like our dealer partners to grow along with us. The fact that they have made an additional investment towards the Jeep Connect outlets is testimony to the belief in the Jeep brand, our progress so far and what we have planned for the near future. A strong, healthy and dedicated network is the backbone of an automobile business and we are fully focussed on making this happen the right way. We now have 68 sales and service outlets across India and we are growing at a strategically steady pace.”