Through initiatives like Audi Weekender, Audi India enables its customers to experience what it feels like to drive its wide range of products. Coming to India for its fourth season, the Weekender programme will be organised on May 4 in Pune.
The complete range of cars starting from the humble Audi A3 to the V10-powered R8 will be available. The performance line up (which is comprised of the S5, RS5, RS6 Avant, RS7 Performance, and R8) will be available for driving, along with the Q range of SUVs — the latter on a special off-road track. Some internationally trained Audi experts will also be seen demonstrating the handling of the rest of the range (the A3, A4, A5, and A6). The S5, RS5, RS6 Avant, and RS7 will be available for driving on a handling course under the supervision of Audi instructors.
Head of Audi India, Rahil Ansari said, “Audi Weekender is the perfect platform for customers to experience the progressiveness of the brand Audi. This one-of-a-kind program offers a unique opportunity to test the quattro capabilities of the Audi Q range in a specially curated off-road track. The customers also learn the tricks of handling the Audi A range of sedans and Audi R/RS range of sportscars in extreme conditions and witness the brand with the four rings in action while learning the safe driving techniques. This season, the weekends get a whole new appeal when it is the Audi Weekender. From slalom exercises with the A range, oﬀ-road rumblers and steep hill climbs with the Q range to pushing our performance car range to their farthest limits, we believe that this is the perfect recipe for an exhilarating weekend for Audi customers and fans.”
He further continued, “Customer engagement is the key to being accessible as brand to our fans; we began the year with the Audi quattro Cup 2019 edition, which is celebrating its India finals this weekend in Bengaluru. With the start of the Audi Weekender, we begin with the next phase of our experiential marketing calendar for the year. The Audi family is a close knit one and we want the customers to feel cherished at every single touch point in their journey with our brand.”