For the new year, Volkswagen has laid out a new initiative that will be implemented and executed in phases over the next couple of months. Volkswagen’s calling it ‘Sarvottam 2.0’, which will help it build a sustainable and long-term connection with its customers.
In the past 12 months, Volkswagen has been reviewing the entire customer purchase and ownership journey in India. Under its Accessible Brand objective, Volkswagen wants to redefine its customer experience by incorporating a new brand design across its physical and digital touch points. It will also expand its physical network as well as the digital online sales and service channel for both new and pre-owned cars. VW believes that this will ensure the customer has a seamless experience right from choosing a car to booking a service appointment.
Talking about services, the customers can now avail its service cam facility, wherein they will be provided with detailed videos on the repair and maintenance work. Once the customer gives a go-ahead, the service repair is conducted. The customer will also get a service cost calculator on its website in order to further have more transparency and accessibility.
Volkswagen India’s new Brand Director, Ashish Gupta, commenting on this initiative, ‘With the launch of Sarvottam 2.0, we take a big step towards bringing together our strategic initiatives for strengthening the relationship with customers. We intend to provide a seamless and transparent customer experience that’s digitally enabled, technologically advanced, efficient, connected and provides curated solutions to our customer’s requirement. We, at Volkswagen India, certainly believe that these initiatives along with a strong SUV product portfolio will result in a long-term and aspirational relationship with customers in India.’