Tata Motors has launched a special edition variant of the Zest compact saloon at Rs 7.53 lakh, ex-showroom. With the launch, Tata celebrates the sale of more than 85,000 units of the Tata Zest in the market.
Tata Motors knows a thing or two about making tasteful special editions, and the Zest Premio is a clear example of that. While mechanically and largely aesthetically unchanged, the Premio is offered with a dual-tone roof (glossy black finish), OVRMs finished in piano black, while the interior has a tan-finished mid pad on the dashboard. There’s also Premio branding on the car, too, in addition to the piano black bonnet stripe. Silver wheel covers are standard and buyers can also opt for a piano black spoiler. The colour choices on the special edition include Titanium Grey and Platinum Silver. Features available on the regular model like the ConnectNext infotainment system are available as well.
This, a diesel-only offering, is powered by the Fiat-sourced 1.3-litre Quadrajet unit which makes 74 bhp and 19.38 kgm. It comes mated to a five-speed manual gearbox and not the F-Tronic AMT unit.
Tata Motors’ President for Passenger Vehicle Business Unit, Mayank Pareek said, ““We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in- class products to give our customers enhanced value offering.”