Hyundai has entered the third phase of its HyBUY initiative under which prospective Hyundai Xcent buyers will be able to book their car online and stand a chance to win exciting benefits. The month-long marketing campaign starts today and is valid till May 10, 2018.
Applicable for the first 250 bookings, HyBUY will enable buyers to enjoy benefits ‘over and above the market offer’. Buyers 1-99 will get an Amazon Echo Dot, while once the booking count crosses 99, the buyers will get a free underbody coating for their car in addition to the Amazon device. Once the booking reaches 250, everyone will get an exterior beautification package for their new car. And one lucky customer among the 250 buyers will win a family trip to Disneyland, Hong Kong.
HMIL’s Senior GM and Group Head for Marketing, Puneet Anand said, “Our first – ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefitting them through their social media network.We received an overwhelming response from customers with over 19 Lakh HyBUY site visits with 6.25 Lakh people reached out through HyBUY shares on Facebook. Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for Stylish Family Sedan – Hyundai XCENT. At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People’ by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer.”
The digital campaign, as explained in the video below, will require the user to sign up, select the car variant they want to buy, choose the preferred dealership, and then book the vehicle by paying Rs 10,000 only. There are referral gifts as well in addition to an April monthly scheme benefits of up to Rs 78,500.
Have a look at the video: