To ensure Audi stays on top of its game, the German carmaker conducts an internal competition wherein dealers participate. Called the Audi Twin Cup, it witnesses dealer teams showcasing their technical know-how and customer orientation.
This time, in the seventh edition, there were a total of 123 teams (from 37 dealers), consisting of 370 technicians and service advisors. They were judged on the areas of diagnostics, repair, and personal customer support. Audi Gurgaon emerged as the winner in the Technology category, while the team from Audi Bhubaneshwar won in the Service category. The two teams will represent India at a global stage in 2018, wherein they’ll compete with around 70 teams from 38 countries.
“The Audi Twin Cup is an initiative to recognize our dealer partners delivering exceptional customer service. We have invested extensively in training our staff over the years for strengthening the service levels. This has worked brilliantly with our teams displaying outstanding technical know-how and consistent customer focus. It is clearly reflected in the excellent performance of the team representing Audi India at the recently concluded World championship of the Audi Twin Cup 2017, ” said Mr. Rahil Ansari, Head, Audi India.
He further continued, This year too, the competition had been fierce amongst the competing teams with excellent demonstration of technical knowledge and service coordination. The competing teams achieve first-class results through optimal cooperation between service technicians in the workshop and service advisors interacting with the customer. The winners had to deliver on a framework moderated by AUDI AG validating that the Audi service in India is at par with other markets internationally. Audi India is committed to enhancing the ownership experience and ensuring that every touch point is managed in a way that is relevant and meaningful to today’s customer.”
The event was organised at Oberoi Gurgaon on December 14. The final round saw six teams making it to the Technology category and another six to the Service category. The winner of the former was handed over the trophy by Head of After-sales, Audi India, Alexis Joseph. Audi AG’s Regional After-sales Manager, Detlef Viete presented the trophy to the winners in the Service category.